Friday, 11 October 2013

Questionnaire analysis

From the survey only 40% of the students that were asked were male, the rest female and all together 95% said that they had never read the college magazine; this means that it is not reaching the target audience. If they were offered the chance of having the magazine published 55% of them would want it on a monthly basis.
Fewer than half the people said that they would actually pay something for it as 55% said that they wouldn't pay anything however 90% would be prepared to pay something if the magazine included special offers/freebies and discounts.
The topics that came out most popular that students would read about were technology, fashion, jobs, music and food. Plus the colours blue, red, yellow and white were most popular for the design and overall people wanted pictures of students on the front cover.
Finally 65% said that they would also like an online version with it and only 20% of the students were willing to contribute to the magazine.

Questionnaire

1) Are you male or female?                                                                                                                                                                Male / Female

 2) Have you ever read the college magazine?                                                                                                                                   Yes / No

 3) How often would you like a magazine published?                                                                                                                Weekly / Monthly / Every term / Every half term

 4) Would you be prepared to pay for a college magazine, if so how much?                                                                         Nothing / 50p / £1 / £2

 5) Would freebies/discounts/special offers encourage you to buy the magazine?                                                                      Yes / No

6) What features would you like to see in the magazine?(Choose three options)                                                                      Technology / Fashion / Sport / Music / Jobs / Study tips / Gossip / problem page / Reviews / Food / Other

 7) What three colours would attract you to look at the magazine?

 8) What images would you like to see on the front cover?                                                                                                           People & students / Technology / Nature / Students work

 9) Would an online version encourage you to read the magazine?                                                                                              Yes / No

10) Would you be interested in contributing in the magazine?                                                                                                     Yes / No

College Magazine Front Cover Analysis



 First of all the colours used for the font and splattered paint are very bright which can have a positive effect on the reader however the background is very dark. The use of black for the background creates quite a serious look which was probably the designers’ intention because college can be very serious.
 Secondly the picture used on the front cover is very positive because you can see that the student is smiling and is holding revision books so he is obviously enjoying college.  Also the books he is holding are Law & Business which are considered the lessons to be for the more intelligent minded so the readers of this magazine may see it as a more informative magazine for brighter students.
 The person in the picture is a young, black male so this presents some contrast to the regular bad press that a lot of black teenagers get, also by using this person the magazine comes across multicultural as well.  

 The headings on the page also presents something for everything much like a college does with all it’s a range of subjects. The subheading ‘college couture’ means there will be something for students interested in fashion which may be the more art based students and the ‘make money on campus’ might be for the business students which links well with the books in the picture.