What kind of media institution might distribute your media product and why?

I would prefer BAUER Media to distribute my media product as it’s one of Europe’s largest publishing groups and offers a variety of magazines which I think is key for Elegance because I think it would be for a niche market. It already publishes fashion magazines like Grazia so there is a chance it would distribute mine to a big audience that Bauer products have. Bauer also has a range of advertisers for them so I could easily find beauty, fashion products that could link; also it is a big enough Media company to get more suitable advertisers. Another advantage of being published by them is the range of shops I would get it out to like WHSmiths, supermarkets, libraries and other smaller corner shops; it would have a wide distribution to get a larger audience. Finally working with Bauer would offer the chance to digitally distribute the magazines so if you aren’t selling it in physical form overseas people could still have a look at it.