Sunday, 3 November 2013

Full Magazine Analysis: NME Magazine

The New Musical Express (NME), originally a newspaper first published in 1952 is now one of the most popular alternative music magazines in the UK right now with nearly a quarter of a million readers every week; nearly two thirds of the readers are male with the median age of 25. Frequently featured artists in NME are rock bands like Kasabian or Arctic Monkeys, the least mentioned music are commercial ‘Top 40’ artists.


Roughly 75% of readers are older than students which means this magazine is good quality and has good followers that want to spend their wages on it; which is about £3 every week. However they can actually access some of it for free electronically on nme.com which is popular worldwide with 60% of the views coming from outside the UK. They are also on Facebook (229,600 like) and Twitter (434,000 followers).

Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazines incredible 58 year heritage'- ICP Media



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