Publishers Research

ICP Media

‘IPC Media is the UK's leading consumer magazine and digital publisher.’

ICP Media owns more than 60 media brands and it creates content for print, tablets, online and mobiles.  Their brands are mainly aimed at woman as almost two thirds of the female UK population engages with their products, with brands like InStyle, several types of Womans Weekly and 25 Beautiful Homes; which is typically bought by females. However ICP Media still covers a range of different types of magazines which include lifestyle, fashion & beauty, TV entertainment, sports & leisure and music.

Bauer Media

‘Bauer Media is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.’

It is a media company that offers a diverse range of over 80 brands which includes something for everyone such as, sports websites, fashion magazines, radio stations and television channels; two of its most popular magazines are Empire and Q. Its diversity is also shown through its range of specialist magazines from Your Horse to Model Rail.

Future PLC

‘Future PLC is an international media group and leading digital publisher.’

Future PLC is a media group that reaches out to more than 51 million international consumers ever month and this year was awarded Digital Publisher of the Year. It has its own research panel so they can constantly keep up to date with their regular audiences’ lifestyle and how they can adapt their products to it. Their magazines are a lot less commercialised than other media groups and focuses all on different specialised hobbies and interests magazines, for instance photography and gaming. Future PLC has a lot of big name advertisers to keep it going, like Tesco and Microsoft.

BBC

The British Broadcasting Cooperation is a mass media industry that covers television, online, radio and magazines. BBC magazines was the magazine publishing division of BBC worldwide however it is now part of a new group called Immediate Media Company which merged with several other media companies. BBC includes a variety of different magazines from Good Food to Doctor Who Adventures. Most of the magazines that are published by the BBC link to their television shows and also have their own bit on the website, for example Good Food would feature recipes from Master Chef and The Great British Bake Off.

Condé Nast

‘Condé Nast creates the worlds best content for the world's most influential audiences.’

Condé Nast has more than 164 million consumers of its 20 big name magazines, which includes the likes of Vogue, Vanity Fair, The New Yorker and GQ. Condé Nast is seen to be high class in comparison to other media companies with some advertisers paying the price of an average house just to get a page in a magazine however the products that this mass media company create are argued to be far better quality. They cover world culture through the variety of fashion, art, food, technology and travel publications.